At Cascadia Liquor Stores, employees refer to their clientele not as customers, but as guests. Staff, many of whom hold certification in wine and beer education, are justifiably known as “resident product experts”.
In a sea of a thousand cideries spanning North America, a small but determined group from BC are taking the market by storm, and attracting the attention of discerning consumers.
We all know the competition for finding good employees has become increasingly difficult. This makes it more important than ever to keep the good ones we already have. Focusing on ways to motivate and engage your staff is key to successful employee retention.
Grapes are the ultimate essential compound to wine. While we may be familiar with a few dozen grape names, let us remember that in the vitus vinfera category alone there are over 5,000 identified varieties.
I think many people would agree that we have experienced a tough winter this year in Alberta. With the record snowfalls and consistently frigid temperatures, it could be expected that people are longing for hot temperatures and craving summertime drinks on a sunny rooftop patio. Though there are many beer styles that would be suitable for warm weather patio sipping, there are few categories that invoke visions of summertime quite like fruit beers.
Stop by a liquor store on the May long weekend and you just might take home the artwork of an Alberta student: a paper liquor bag with a hand-drawn design highlighting the dangers of impaired driving.
