Import & Macro-beer Sales Decreasing

Imported beer has seen decreasing sales over the past 3 years in Alberta with the number of hL shipped as of October 2018 decreasing 13.2% over the same period in 2017.

The selection also decreased with just over 3000 SKUs active and 1500 on hand.

Large macro-beers continued to lose market share to smaller craft beers as well. Connect Logistics’ shipments of craft beer increased 43% over that same period with 1517 active SKUs and 731 available for order as of October 2018.

Craft breweries are also moving away from bombers and offering up 4 and 6 pack units. This ties in with the trend to single can sales as well.