Liquor Stores

Marketing You Liquor Store

In the liquor industry, marketing has changed dramatically in the past five or so years. Small businesses used to simply place an ad in the yellow pages, put up signs, and then wait for customers to flow through the door.

However, today’s marketing is a quagmire of Google rankings, social media, blogging, e-newsletters and big data analytics. How on earth can a retailer make any sense of it?

Tudor House Liquor Store

It’s simply breathtaking—all angled glass, sweeping steel and cool concrete, a glittering modern framework for the vast array of fine wine, craft beer, and spirits inside. “From the architecture to our selection, everything in the store is unique,”

Alberta Liquor Market Trends

Alberta’s liquor sales are leveling out and certain segments are increasing according to the AGLC. Coolers and ciders increased 5.6% from April to September 2017 compared to the same period last year and the wine category continued to gain market share increasing 1.6%. The beer category declined 1.2% and spirits decreased 1.5%.

If any retailer was still in doubt that delivery is the way of the future, Amazon’s Jeff Bezos has put that firmly to rest. The e-commerce giant recently bought Whole Foods for US$13.7 billion, not because Bezos wants easy access to organic avocadoes and house brand coconut water, but because he wants access to the upscale grocer’s warehouses and distribution centres.

Canadian wine sales are soaring in liquor stores with a 36.1% increase over last year, but pubs and restaurants show the reverse trend with a decrease of 3.6%. This trend shows that the hospitality industry is slow to follow consumers’ preference to enjoy Canadian wine, not just that produced in BC.