Tagged craft cocktails

Consumers are more health conscious than they have been ever before. Organic food is experiencing a boom, and many people are choosing diets that feature less meat, more vegetables, and are completely free of gluten, additives, and artificial preservatives. It was just a matter of time until exotic alcoholic drinks came under scrutiny from those customers who want to moderate their intake.

Since the craft cocktail scene’s revitalization over the last 20 years, spirit companies have seen huge increases in sales, particularly over the last 10 years. The thirst for craft style cocktails is still growing, so how do we give guests a craft experience without having highly trained craft technicians on staff? The answer is batching.