Tagged merchandising

Despite today's advanced technology and the abundant information available at our quick google-y fingertips, this is not an easy time to be marketing. We are in a day and age where social media has more…

In the liquor industry, marketing has changed dramatically in the past five or so years. Small businesses used to simply place an ad in the yellow pages, put up signs, and then wait for customers to flow through the door.

However, today’s marketing is a quagmire of Google rankings, social media, blogging, e-newsletters and big data analytics. How on earth can a retailer make any sense of it?

“The goal is to turn data into information, and information into insight.” – Carly Fiorina, former CEO of HP

Your point-of-sale (POS) system is collecting data every day, but what are you doing with that information? Some people think that collecting and analyzing big data is reserved for large corporations that can afford marketing departments and analysts, however, small businesses can benefit just as much.

Today's drinkers are looking for more than beer in a generic shaker sleeve or six ounces of wine served in an eight-ounce footed goblet. Many are looking for interesting and unusual cocktails, premium�whiskies,�or craft�beers served…

In the competitive world of liquor retailing, managers always need to look at ways to do something better than the store down the road. Carefully consider every aspect of your operation to see what improvements…

At first glance, the tourism-oriented links on Liquor Lodge's website seem peculiar. Then you see how Marc LeBlanc has created a destination liquor store in what could arguably be one of Alberta's most acclaimed travel…

Effective merchandising is no longer solely about racking up bottles within a physical space. It's about embracing how online opportunities and mobile technology can draw customers into your store, and then engaging them with a…