Benchmarks provide an important input to business planning and a baseline for you to compare your liquor store against the industry as a whole. In summer 2018, ABLE BC collected data from their membership to start creating an economic snapshot of BC’s private liquor industry. They surveyed private liquor store members and non-members to help develop KPIs or benchmarks for your business, based on store size, customer demographics, and region. Surveys were sent electronically and by mail to private liquor stores across the province.
Tagged Paul Rickett
Defining your Local Market
Understanding exactly who lives in your neighbourhood and what their interests are allows you to tailor your offerings to that market. Without that information you're designing menus and stocking products in the hope your neighbours…