Recreational Marijuana
Until recently, very little was known about the Canadian recreational marijuana consumer; no comprehensive assessment of the Canadian market had been developed. To address this gap in knowledge, in 2016, Deloitte conducted a study of the Canadian recreational marijuana market. Partnering with Toronto’s RIWI Corp., Deloitte surveyed 5,000 Canadian adults (19 years or older) from coast to coast, 1,000 of whom identified as current recreational marijuana consumers.