Even if you don’t use social media, we can all agree that it’s a part of modern culture that’s here to stay. The liquor industry, recognizing that social media allows businesses to be influencers, is adopting this emerging form of communication and incorporating it into the brand experience. The ability to speak directly to an audience provides a powerful marketing tool in the right hands.
Consider this: In the German city of Augsberg, officials have embedded traffic lights in the sidewalks so smartphone users don’t have to look up from their texting or tweeting as they walk. It’s just one more sign that we are increasingly living our lives on our smartphones, tablets and other handheld devices. For a liquor retailer, this is also a reminder that business is increasingly going mobile.
You may think your business is simply selling wine, beer and spirits. It may surprise you to realize that it's actually about building a community, and then selling wine, beer and spirits. Your community, after…
If you build it, they will come. Because by building it—your customer database, that is—you can stay in touch and coax your buyers back with great offers, promotions and discounts. Following are some tips to build the crowds, and keep them coming back.
With increasing competition in the liquor industry in Alberta, liquor retailers need to up their experiential ante. That includes checking in on your outlet’s ambiance and vibe, service and selection, and developing a no-stone-left-unturned approach to marketing, and your ability to nurture your clientele.
Effective merchandising is no longer solely about racking up bottles within a physical space. It's about embracing how online opportunities and mobile technology can draw customers into your store, and then engaging them with a…
At Sherbrooke Liquor in Edmonton, they're here for the beer. Of course, the store sells fine wine and exceptional spirits too, but if you're craving a great craft brew, this is the destination you want…
In good times or bad, in celebration or sorrow, consumers continue to enjoy their alcoholic beverages. And so, the thinking goes, selling beer, wine, and spirits must be something of a no-brainer, right? As anyone…
