Tagged social network criticism

When Good Buzz Goes Bad Online

At some point, it’s going to happen. You’re going to wake up and find your pub or restaurant trending on Twitter. And not in a good way.

There is a right way and a wrong way to respond to negative comments you receive in social media. At my digital marketing agency, engageQ, we’ve perfected the right way.

The model we’ve developed is SWARM, and here are the steps.